I think that the ad wizards at Fox have finally done what some have been curious about doing for years now. As a promotion for the upcoming Simpsons movie, they have partnered with 7-11 to convert 12 of their stores into Kwik-E-Marts.
Some people say that this blatantly makes offense towards the Hindu-American community. Those people are stupid. It's a fucking promotion, lighten up. And how can you not lighten up when you walk into a 7-11 for the next month and find "Squishees", "Buzz Cola", and "Krusty-Os"(all actual limited edition items being sold at ALL 7-11s, not just the ones with the Kwik-E-Mart rebranding).
This is probably one of the smartest promotions in some time. Mostly because whoever enters a "Kwik-E-Mart" will automatically be bombarded with reminders of the impending movie's release. Thus generating awareness. Awareness will be a very valuable thing, as The Simpsons Movie is being released after the peak time for summer movie releases, so it will need a little extra promotion to bring in the big bucks at the box office.
All around, this is a nice, fun little promotion for what I hope will be one of the best movies of 2007.